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April 24, 2020

Thriving In Chaos: Focus, Mindset, and Learning to Say No, with Clate Mask

Episode 160:

Clate Mask is an entrepreneur and co-founder and CEO of Keap, which makes small business sales and marketing automation software. Mask co-authored Conquer the Chaos, a New York Times best-selling book. Mask has made contributions writing about entrepreneurship for VentureBeat, Entrepreneur, and Fast Company.

What you’ll learn about in this episode:

  • How Chris’s special Thriving In Chaos series is designed to bring advice from top experts to help you take control of your life and reclaim your future
  • How Clate joined Keap (then Infusionsoft) in 2002 as one of three co-founders, and how the company has since grown to over $100 million with around 400 employees
  • Why escaping the chaos with a clear plan is the key to surviving and thriving, and why strong relationships and service are core to thriving in chaos
  • How Clate learned after the 2008 recession that serving, giving, and teaching create new opportunities even in difficult times
  • Clate shares three invaluable mindset strategies: building your emotional capital, practicing disciplined optimism, and exercising entrepreneurial independence
  • Why the first few years at Clate’s company were about survival, how Clate learned to change his mindset, and how his new mindset made a real difference
  • How the pandemic has affected Keap’s short term goals, and how their ten-year goals have remained unchanged
  • Why having a laser focus on your niche rather than falling prey to “shiny object syndrome” is necessary for growth, and why saying no to certain opportunities is vital
  • Why Clate suggests you find and identify the problems your customers are having and then strategize ways to serve them and help them overcome those challenges
  • Why a service mindset rather than a sales mindset is the secret to creating new opportunities during bear markets

Resources:

Additional resources:

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