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January 31, 2020

Scaling Up Through Content Marketing, with Robert Rose

Episode 136:

For more than 25 years, Robert Rose has helped marketers tell their story more effectively through digital media. As the Founder of The Content Advisory, Robert has worked with more than 500 companies, including 15 of the Fortune 100. He has provided strategic marketing advice and counsel for global brands such as Capital One, NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation. The Content Advisory is the education and consulting group for The Content Marketing Institute.

“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.”

Robert’s third book – Killing Marketing, with co-author Joe Pulizzi has been called the “book that rewrites the rules of marketing.” His second book – Experiences: The Seventh Era of Marketing is a top seller and has been called a “treatise, and a call to arms for marketers to lead business innovation in the 21st century.” Robert’s first book, Managing Content Marketing, spent two weeks as a top ten marketing book on Amazon.com and is generally considered to be the “owner’s manual” of the Content Marketing process.

What you’ll learn about in this episode:

  • Why Robert and his co-author Joe Pulizzi wrote their book Killing Marketing, and why content marketing is a highly effective and powerful marketing strategy
  • Why it is important, especially for solopreneurs, to digitally demonstrate and represent the value you can offer to your customers/clients/audience
  • Why creating digital content that can represent you online 24/7/365 is the only way to “scale” yourself as a solopreneur
  • How to use your digital content marketing to position yourself as a visible expert in your work
  • How to find what it is you enjoy doing and do well and then turn it into a content marketing channel
  • How Robert made a huge mistake when he first decided to scale his business and create a media company and consulting firm, and how he recovered
  • What Robert considers to be one of his biggest wins, and how a key realization about delegation resulted in tripling his revenue
  • Why scaling his business smartly is the biggest challenge Robert is currently facing, and how he is educating himself to scale more effectively
  • Why mentors and coaches have been instrumental in Robert’s success, and why his mentors have changed over the course of his entrepreneurial journey
  • Why any entrepreneur who is just getting started should be more concerned with the function of their day than with the form of their day

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